Amway, 安利

安利建立于一系列指导原则之上，我们将这些原则称为安利的创办人信念和价值观

创办人信念和价值观是理查和杰自创立安利之初一直坚信和践行的理念，这些信念经得起时间的考验，为您提供了一种视角，让您能结合其他观点加以理解。

创办人信念和安利价值观是历久弥新的真理，是公司发展的基石，也是理查和杰一直相信的东西。独立对他们来说非常重要，对未来心怀希望也至关重要。当然，赚钱养家始终是他们的重中之重，父亲和理查抓住了机会，开始构建安利事业。

当理查和我在家中地下室创立安利时，心中怀揣着一个梦想，梦想着每个人都能拥有自己的事业，这些创办人信念和价值观是几个世纪以来社会赖以建立和发展的基础。希望、家庭、自由、奖励，它们是理查和杰内心深处对安利事业最真诚的信念，他们坚信自己的信念，也清楚这些信念能为他人带来什么。

安利的目标始终如一，我们要触及更多人，帮助更多人，如果没有原则，一切将岌岌可危，创办人信念和价值观的存在正是为了传承父亲和理查的信念。

自由、家庭、希望、奖励这四大创办人信念是一切的基石，这也是它们历久弥坚的原因。因为基石是无法轻易取代的，对吗？这四大信念犹如支柱，撑起了整个安利事业。

在我们帮助他人获得自由时，自己才能收获自由，实现自由成长，充分探索自我的无限潜能。

我们常说安利是一份家族事业，我们一直坚信如果我们能以家庭的理念为基础打造安利事业，就有机会让这个世界变得更加美好。

让每个人过上自己想要的生活，去努力，去成就，达成自己的愿景，成为自己想要成为的人。

我们要奖励人们的努力，我会因为自己的努力而得到奖励，并非因为我的背景，或是我的年资。

当我们确立创办人信念这一基石的时候，家族中的其他人就会问，如何确保我们的言行能体现创办人信念呢？创办人信念定义了我们是谁，它们是历久弥新的真理，价值观与之相辅相成，价值观帮助在生活中选择，真正将信念和价值观付诸实践。

我们每天的一举一动都能体现出价值观，代表公司与他人互动的方式，也能体现我们的价值观。

我认为价值观对于如何过上美好有意义的生活至关重要，因此价值观包含了个人价值、责任、诚信、伙伴关系。

价值观关乎您如何与他人互动交流，无论是与员工、伙伴还是家庭成员，这些价值观是我们想要拥抱的，也体现了我们期望与人相处的方式。

就让我们仔细审视一下自己的行动和做法，确保我们能以诚立信，值得信赖。

讨论创办人信念和价值观的乐趣在于我们深知，它们始终指引我们前行，无论是过去，还是未来，这是安利代代相传的宝贵传承，让我们始终专注于愿景。

随着我深度参与安利事业，我愈发感觉自己在传承价值观中肩负的责任。

令我倍感满足的是，我践行创办人信念和价值观，延续公司深厚传承的方式，正是祖父所期待的。

创办人信念和价值观让我们聚焦通过安利事业，帮助人们过上更好的生活，这就是安利，这就是我们的生活方式，这就是我们对待他人的准则，这一点永远也不会改变。

我们始终致力于坚持我们的传统，坚实的信念以及我们的目标和梦想，安利的事业机会属于每个人，不论背景，不论贫富，不论老幼，不论民族，不论您受过多少教育，不论您来自哪里。

我们要创办一份每个人都能拥有的事业，我们坚信人们一旦拥有机会，就一定能做出一番成就。

The Founders’ Fundamentals and Values are the principles that Richard and Jay firmly believed in and practiced from the very beginning of Amway. These convictions have stood the test of time and offer a perspective that allows you to integrate and make sense of other viewpoints.

The Founders’ Fundamentals and Amway Values are timeless truths—the bedrock of the company’s development and the core of what Richard and Jay believed in. Independence was profoundly important to them, as was maintaining hope for the future. Of course, providing for their families remained their highest priority. It was with this vision that my father and Richard seized the opportunity and began building Amway.

When Richard and I started Amway from our basements, we carried a dream—a dream that everyone could have a business of their own. These Founders’ Fundamentals and Values are the same principles that societies have been built upon for centuries. Hope, Family, Freedom, and Reward reflect the deepest and most sincere beliefs that Richard and Jay held for the Amway opportunity. They were certain of their own convictions and clear about what these could offer others.

Amway’s goal has always been clear: to reach and help as many people as possible. Without principles, everything is at risk. The very reason the Founders’ Fundamentals and Values exist is to carry forward the legacy of my father and Richard.

The four Founders’ Fundamentals—Freedom, Family, Hope, and Reward—are the foundation of it all. That’s why they endure. You can’t easily replace a foundation, can you? These four beliefs act as pillars holding up the entire Amway enterprise.

We only truly attain freedom ourselves when we help others achieve it—freeing them to grow, explore, and realize their full potential.

We often say that Amway is a family business. We’ve always believed that by building Amway on the idea of family, we can help make the world a better place.

It’s about enabling people to live the life they desire—to strive, achieve, fulfill their vision, and become who they aspire to be.

We reward people based on their effort—I am rewarded for what I do, not for my background or how long I’ve been around.

When we established the Founders’ Fundamentals as our cornerstone, others in the family began asking: how do we ensure our actions reflect these fundamentals? They define who we are—these are timeless truths. Our Values complement them and guide how we make choices in life, truly putting belief into practice.

Our daily actions reflect our Values. How we represent the company and interact with others expresses those Values.

I believe Values are essential to living a good and meaningful life. That’s why our Values include Personal Worth, Responsibility, Integrity, and Partnership.

Values define how you interact and communicate with others—be it employees, business partners, or family members. These are the Values we choose to embrace, and they reflect how we wish to treat people.

Let’s take a careful look at our actions and practices to ensure we act with integrity and remain worthy of trust.

The joy of discussing the Founders’ Fundamentals and Values lies in knowing they have always guided us—through the past and into the future. This is Amway’s precious legacy, passed down through generations, keeping us focused on our vision.

The more deeply I engage with Amway, the more I feel the weight of responsibility in carrying forward these Values.

What brings me the greatest satisfaction is living out the Founders’ Fundamentals and Values in a way I hope would make my grandfather proud—continuing the profound legacy of this company.

The Founders’ Fundamentals and Values keep us focused on helping people build better lives through Amway. This is who we are. This is how we live. This is how we treat others. And that will never change.

We remain committed to our traditions, our firm beliefs, and our goals and dreams. The Amway opportunity is for everyone—regardless of background, wealth, age, ethnicity, education, or origin.

We set out to build a business that anyone could own. We firmly believe that when people are given a chance, they can achieve great things.

Amway 让每个人都能拥有这份金光闪闪的事业机会

这些永恒的真理深植于安利的核心。它们是理查和杰为公司奠定的四大信念，并一直激励着人们。